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Internet search giant Google (GOOG) revolutionized the Internet and created a multibillion-dollar online advertising business.What it hasn't been able to do is crack isn a big way the even bigger local advertising market, which is still dominated by traditional media.Now The Wall Street Journal's All Things D technology ugg classic short blog and The New York Times, citing unnamed sources with knowledge of the matter, are reporting that Google is in talks to buy Chicago-based cheap uggs Groupon for more than $6 billion. Both Google and Groupon, which specializes in online coupons, declined to comment.USA TODAY was unable to independently confirm UGGS Adirondack Boots the reports.If the deal happens, it would be Google's biggest acquisition ever, easily dwarfing the $3.1 billion it spent for online display advertising firm DoubleClick in 2007 and the $1.6 billion for YouTube in 2006."I give it a 70-30 chance of going through," says Martin Tobias, CEO and nfl jerseys founder of Groupon rival Tippr. "It's something that Google needs to do."Groupon, Tippr and Washington, D.C.-based LivingSocial offer daily discount online coupons that they cheap jerseys sell to consumers. Merchants have no upfront cost and pay only if the coupons are redeemed.Many local businesses have turned to online vehicles like cheap nfl jerseys Groupon to target customers. But most still spend most of their dollars on Yellow Pages, local coupons and weekly newspapers.This year, 85% of local nfl jerseys cheap advertising budgets will be spent with traditional media, dropping to 76% in 2014, forecasts research firm eMarketer. An estimated $65 billion will be spent Vibram Five Fingers Bikila on local advertising this year in the U.S., according to eMarketer."Local isn't anywhere near half of online spending," says David Hallerman, an analyst at Vibram Five Fingers Sprint eMarketer. "It's a great untapped area,"If Google does buy Groupon, it would get "valuable data" about purchases and local businesses that would help it women handbags make a bigger impact in local advertising, Hallerman says.Alan Michel, a professor of finance at Boston University, thinks a $6 billion price tag for Christian Louboutin Sandals Groupon is steep. He says Google would be making a huge "misstep" by paying so much for a 3-year-old company. "Groupon is an easily cheap mbt cloneable business," he says. "There are no significant barriers to entry for anyone creating a coupon business."Google has tried for years to turn its ugg tall boots popular mapping program into a service for local businesses. It recently redesigned the site as Google Places, where local businesses can post information about ugg short boots .